VISIT CUCHARA

VISIT CUCHARA

If you aren't already obsessing over CUCHARA, you soon will be. 

CUCHARA is a Toronto based jewelry line created by Edi Canedo. Read our interview with Zane & herself below. We will be showcasing her latest collection APRIL 18 - MAY 2. Pop up opening party THURSDAY APRIL 18TH 6-10 PM.

 

Zane: Can you tell us a little bit about how you started CUCHARA?

Edi: I'll start with the name, CUCHARA means spoon in Filipino. Growing up in Victoria, BC is super Antique-y, I love vintage shopping and I would find the collectable spoons that every Grandparent had. They were intricately and beautifully designed. I thought they were pretty, so I made them. People just kept wanting them so I kept making them and I thought CUCHARA is such a pretty word, maybe I will just call it that. It has since evolved from CUCHARA... not just spoons now, but it takes me back to where I came from. 

 

 

Zane: Last shoot you went to the Philippines, how was that?

Edi: So good, it's been 10 years, the brand is about 6 years old. So this is the first opportunity that I can go there. My family back there I haven't seen for 10 years, but they know that I've started a jewelry design business. They're so cute, my younger cousins look up to the fact that i've started my own business. It's cool to share it with them and they were involved a lot, I asked them to reach out to some cool girls that I can shoot. It's also sick to involve my culture and showcase they have to offer there. They're all so sweet. The best experience. 

 

 

Zane: It's nice to go back and reimerse? yourself with family.

Edi: It kind of takes a back full circle, the name CUCHARA and I'm in the native land where it came from. It's pretty cool. 

 

Zane: This must be a pretty important collection for you after you becoming a designer for 6 years and going back. How connected to this collection from your other collections do you feel right now?

Edi: It's definitely more special than the other one, because I have a chance to feature a huge part of myself and because I haven't been there for so long, it's something I haven't been able to make super personal. I did the styling - there's limited resources where we shop, we used a local photographer that lives in the area and my sister did the make-up. It was really special and it meant it a lot.

 

 

Zane: Bringing it back to Canada, we want to know a little more about the Canadian industry in the manufacturing, because you manufacture here, what are some things that you've overcome and exciting things that you feel that have added value to your collection being Canadian?

Edi: There's definite struggles for producing Canadian, price being one and minimal manufacturing options. So there's not as much competitive pricing like in New York or anywhere else around the world, but it's cool to be able to support local industry. I do everything local, I go source all the materials locally, go drop it off to my platers in Scarborough. It's cool to have a connection with them and discuss exactly what's going on versus overseas production where its ambiguous, you don't know who's doing it, how they're doing it, the practises and ethical. Your not involved, you don't have a relationship with the people which is pretty important. I literally walk in and give everyone a hug when I see them. It makes each piece a little bit more meaningful. And you don't have to do a large quantity, if something isn't killing it... < So you can grow into your business > Exactly, if I love a style and people aren't feeling it then it's okay because I don't have to buy a thousand quantity to make it a feasable thing, i just do a few pieces..

 

 

Zane: As you do grow, with what you say your limitations in Canada, how do you think you might overcome those and where do you see the brand grown and evolving in maybe production or just production locally? 

Edi: I would love to keep everything as local as possible during this growth obviously for so many reasons, but I'm sure that will plateau to a point where I have to look overseas and when that point comes.. which I am constantly researching 'where do people go' and 'what are the best practices' and 'who can I network with'.

              

 

Zane: So what do you see now for the future? There's a new shoot coming out, there's a new collection but where do you see yourself growing with the brand going forward? 


Edi: I just want to grow.. I guess I just want people to know the brand a little bit more, I think that's why this most recent shoot was personal, so that's a good way to get people to know me. More about the brand itself, more about me, where I come from, where this whole brand came from. And just educate people in what we're doing and the brand itself. 

 

Zane: Well obviously you being your best brand ambassador and you where your stuff the best, if you were going to see your stuff on someone that isn't currently wearing it, who's the person you'd get excited to see CUCHARA on?


Edi: Oh, I know!! Rhianna, no.1, she's dope, she's my style. Maybe Tierra Whack, because she's a sick new musician and she has really cool style. OOHH and Solange!

        

Zane: Any questions for our audience or anything you want to tell us? 


Edi: Hey Guys, I just want to say maybe when you're purchasing personal items of jewelry it's great to know where they came from and I know it's really hard to avoid fast fashion, i'm guilty of it often but I think it's nice to do your diligence like we said and research a little bit and support local businesses because there are times, especially here in Toronto, that are super cool on doing great things and their worth investing in. Obviously don't limit yourself.

 

SHOP THE ENTIRE COLLECTION NOW 

#VISITZANE #SOCUCHARA

April 16, 2019 by Accumula Collaborator
ZANE VISITS: WOLF CIRCUS

ZANE VISITS: WOLF CIRCUS

WOLF CIRCUS

Wolf Circus is a jewelry brand from Vancouver designed by Fiona. Creating pieces for the contemporary woman's style: Statement earrings, everyday studs, delicate layering necklaces, the brand has it all. This collection has something for every occasion and will have you coming back again and again for more. 

Read Fiona discuss her journey as a Canadian designer, her process, inspirations and the Wolf Circus woman.

How did you originally get started in jewelry, and develop your brand as a Canadian jewelry designer?

During university I sensed a gap in the market for attainable luxury jewelry that didn’t fall into the fast fashion category. Initially I thought I would create a small line to share with my friends; I never anticipated it to evolve into the brand it is today.

What inspired the name Wolf Circus?

Wolf Circus is as much about the jewelry as it is about the team behind it. We are a pack of intelligent, driven and unique individuals and I believe the name Wolf Circus reflects that in a playful way.

How do you find the Wolf Circus customer in Vancouver differs from the Wolf Circus Customer in Toronto?

The Wolf Circus woman is on her own mission and moves through her daily hustle with passion and creativity. We are inspired by she who creates, mobilizes and innovates and I think they’re actually really similar girls.

What is ‘the lost wax casting process’ and why is it your preference?

The lost wax casting process allows us to really play with shapes, engravings and sizes whereas fabricating the pieces out of silver is restricted to materials such as wire or sheet metal. The lost wax casting process begins with carving a piece of jewelry out of wax – after this wax is encased by a plaster the wax melts away and either silver or another metal taking its shape. From here we polish each piece.

How did you choose what materials and finishing techniques to use?

We chose our materials with both quality and pricing in mind. We want to create quality pieces which will last and offer them at attainable price. We primarily use sterling silver, 14k gold plating or gold filled in our materials. They are a more affordable alternative to real gold yet can still be worn for years to come with proper care.

Matisse is a common motif in your designs - Do you have a certain connection with the Matisse face?

Matisse & Miro are two of my favorite artists. My father always loved Miro and had a number of his posters in our home. Matisse, I was always naturally drawn to. I believe for both of them it’s their use of shapes, cut-outs and colour.

Do you evolve pieces from previous collections? Or do you start with a clean slate?

We usually do a mix of both. It’s slightly difficult and unsustainable to come out with everything new, I think apart of slow fashion is repeating best sellers and focusing on quality rather than creating trend focused pieces.

What is your favourite New Arrival from ZANE’s F/W selection?

The Magnes ring & the Rose Coin pendant. I just love the fluid shape of the Magnes ring and how comfortable it is. The Rose Coin was inspired by vintage religious pendants and modernized. I wear this guy every day.

Why did you feel like ZANE on West Queen West was the right fit for Wolf Circus in Toronto?

It has always been a dream stockist of mine. Such a strong curation of amazing brands and I believe ours pairs nicely!

What is one of your favourite Canadian contemporary artist?

I’m currently dreaming over Ren Gouin’s pretty artwork.

What are other like-minded Canadian brands that inspire you?

Love The Stowe, Molly’s bags are amazing. Also would consider Jenny Bird as a business inspiration, she’s built such a strong brand and really broken into the US market.

SHOP FIONA'S PICKS HERE

March 08, 2018 by Accumula Collaborator
APRES SKI

APRES SKI

APRES SKI

This acetate statement earring brand is hand made in Spain and our newest obsession. The acetate material is the perfect contrast to your favourite knit or denim. A perfectly contemporary take on the statement earring. 
Apres Ski Lupinus in Green marble
Apres Ski Lupinus in Green marble
Apres Ski Lupinus in Green marble
Apres Ski Hoya Earring in Teracotta
March 08, 2018 by ZANE .
BAGGU is BACK

BAGGU is BACK

February 27, 2018 by ZANE .
Tags: style
Girl, You Fine

Girl, You Fine

 

Set the mood with our playlist: 

February 09, 2018 by ZANE .
Bonjour Ma Chérie

Bonjour Ma Chérie

BERETS

Who doesn't want to evoke the french femme fatale look. The winter accessory is perfect for adding a touch of style while staying bundled in the frigid weather. 

You + Beret... et voilà. C'est chic!

SHOP BERETS

PS. They're $25

January 30, 2018 by ZANE .
Meet Laura Carwardine

Meet Laura Carwardine

ZANE VISITS // LAURA CARWARDINE

Laura Carwardine designed a window installation for the Toronto Offsite Design Festival happening January 15-21st. Come by the store to see Zip Tie Tapestry featured in our window. We'll also have Umbra pieces designed by Laura available for a limited time. 

 

How would you describe your job and the work you to do to others?
 
I work as a Product + CMF Designer for Umbra. The CMF stands for colour, material, and finish, so part of my job is helping our design team find and specify new things, and then I also design products. Outside of work, I like to explore textile-related projects. Lately it has been a lot of embroidery, both big and small.
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What are your favourite materials to work with for art installations and why?
 
I think you can make an interesting installation out of almost any material, if you manipulate it.  I used to design restaurants (my background is actually in interior design) and for feature installations in restaurants we would use everything from metal and wood to fabric and paper. If I am executing the installation myself, I like to play with materials that allow me to magnify textile techniques, because I like that you can appreciate the details better, and I also enjoy the process of creating it.
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How did you get involved with TODO Festival?

I've attended the TODO Festival almost every year since it started, exhibited a few pieces in the past, and have been helping plan our Umbra x TODO exhibit at the Umbra Store for the past few years. It's been a while since I've exhibited a solo project, so I thought it was time!

 

What made you want to showcase your piece in the ZANE window on West Queen West? 
 
I think ZANE is a great shop in a great location. The pieces within are carefully selected, and feel relevant and fresh. It seemed like the shop and community would be a good fit to exhibit this installation.
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What does this TODO installation piece mean to you, and what is the message you are trying to send to those walking by?
 
For me, this piece is primarily an opportunity to play with technique, materials and vibrant colours. I wanted to create a piece that appeared from a distance to be a soft textile, but that provides an element of surprise upon closer inspection, as the materials are actually quite hard.
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Where do you seek inspiration? 
 
Honestly - Instagram is a big source of Inspiration. I follow lots of designers and brands, and I love seeing process and experiments. Other sources I like are old textile technique books and taking photos while traveling.
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Who are some contemporary designers/artists/authors/musicians that inspire or influence you?
 
Here are a few that I'm inspired by at the moment:
 

Why did you decide to use zip ties for your window installation at ZANE? 

I've been wanting to experiment with zip ties for a while. The colours are great, and their ability to hold consistent tension is inherently very good. The tail end of them is also very thin, so I thought it might lend itself well to weaving, which turned out to be true!
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What are some favourite projects you’ve worked on?
 
At Umbra, some of my favourite projects are actually my first one, the Pendant Triangle Scarf Holder, and one of my most recent ones - the Hoop Magazine Rack for Umbra Shift. Outside of Umbra, for textile-inspired installations, this zip tie project has been really fun, and I also like the cross stitch installation I did at Patria Restaurant. When I was working in restaurant design, I enjoyed helping with Tabule (Queen West) and Byblos.
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SEE LAURA'S UMBRA DESIGNS
Available at ZANE for a limited time

 

As a Canadian Artist, how do you find the Toronto art scene is developing?

I'm definitely more familiar with the design scene than the art scene (because I identify more as a designer). I think the Toronto design scene is growing, and becoming better recognized globally. The TO DO Festival itself is a great platform for local designers, and consistently gets bigger every year. Also, more and more Toronto designers have been traveling overseas to participate in international shows as well.

 

Is there a piece you worked on that you believe "put you on the map" as an installation artist?
 
The other larger installation that I worked on is the cross stitch installation at Patria Restaurant. That one was pretty intense - it was something like 500 square feet and 17,000 stitches over 485 hours for everyone involved. I did it a panel at a time, so it still boggles my mind to visit the full installation and remember that I did all of those stitches.

 

How do you find working in the art scene influences your style?

I feel like working in design and always thinking about details, trends, colours, materials, and how things look together definitely affects my style. Sometimes I think it makes things easier, but other times it can be challenging because I can have a hard time finding things that I like 100%.
 
How do you use style to express your individuality and self-confidence?
 
I like to take risks, but in a way that's still cohesive. For example, I recently bought the first silver puffer coat I could find, which is a bit crazy, but it technically goes with everything. I've also been thinking a lot lately about more of a capsule wardrobe approach to style, where you consciously curate a collection of pieces that are cohesive, but provide versatility and variety. I think fun accessories are key to this approach and enhance the variety.

 

What ZANE pieces speak to you? 

I was recently in the store and picked up a few pieces that I wear all the time! I got the plain silver signet ring, the Le Specs Demo Mode sunglasses (in matte stone/gold) and the Felony Case clear iPhone case with the white grid (because it looks like the grids I used in the installation, and I am obsessed with grids). A couple other pieces I've been eyeing are the Wolf Circus gold Cloud Studs, the brass Jenny Bird Ariel Earrings, and the silver Mini Discs Necklace and the silver Toggle Pendant by Melanie Auld (I'm also obsessed with circles!).
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CLICK TO SHOP LAURA'S PICKS 

 

January 15, 2018 by ZANE .
Music Monday | Tennis' "Small Sound"

Music Monday | Tennis' "Small Sound"

01.08.17

Our weekly Music Monday is made to share the tunes we are playing in the store. This week, Tennis' Small Sound EP  is what we're loving. Easy indie pop tunes.
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January 08, 2018 by ZANE .
Tags: sounds
Meet THE MONROE

Meet THE MONROE

THE MONROE

The newest frame from Shevoke is the vintage frame of our dreams. Feline, feminine and fresh. Meet The Monroe.

SHOP THE MONROE

January 04, 2018 by ZANE .
Tags: style
What to Wear When The Ball Drops

What to Wear When The Ball Drops

NYE

New Years is your chance to sparkle. 

Pair our favourite statement earrings with a sparkly lid and glossy lip. Nothing is too much in our mind as we ring in 2018.

 

SHOP NYE LOOKS

 

 

December 28, 2017 by ZANE .
Tags: style