If you aren't already obsessing over CUCHARA, you soon will be.
CUCHARA is a Toronto based jewelry line created by Edi Canedo. Read our interview with Zane & herself below. We will be showcasing her latest collection APRIL 18 - MAY 2. Pop up opening party THURSDAY APRIL 18TH 6-10 PM.
Zane: Can you tell us a little bit about how you started CUCHARA?
Edi: I'll start with the name, CUCHARA means spoon in Filipino. Growing up in Victoria, BC is super Antique-y, I love vintage shopping and I would find the collectable spoons that every Grandparent had. They were intricately and beautifully designed. I thought they were pretty, so I made them. People just kept wanting them so I kept making them and I thought CUCHARA is such a pretty word, maybe I will just call it that. It has since evolved from CUCHARA... not just spoons now, but it takes me back to where I came from.
Zane: Last shoot you went to the Philippines, how was that?
Edi: So good, it's been 10 years, the brand is about 6 years old. So this is the first opportunity that I can go there. My family back there I haven't seen for 10 years, but they know that I've started a jewelry design business. They're so cute, my younger cousins look up to the fact that i've started my own business. It's cool to share it with them and they were involved a lot, I asked them to reach out to some cool girls that I can shoot. It's also sick to involve my culture and showcase they have to offer there. They're all so sweet. The best experience.
Zane: It's nice to go back and reimerse? yourself with family.
Edi: It kind of takes a back full circle, the name CUCHARA and I'm in the native land where it came from. It's pretty cool.
Zane: This must be a pretty important collection for you after you becoming a designer for 6 years and going back. How connected to this collection from your other collections do you feel right now?
Edi: It's definitely more special than the other one, because I have a chance to feature a huge part of myself and because I haven't been there for so long, it's something I haven't been able to make super personal. I did the styling - there's limited resources where we shop, we used a local photographer that lives in the area and my sister did the make-up. It was really special and it meant it a lot.
Zane: Bringing it back to Canada, we want to know a little more about the Canadian industry in the manufacturing, because you manufacture here, what are some things that you've overcome and exciting things that you feel that have added value to your collection being Canadian?
Edi: There's definite struggles for producing Canadian, price being one and minimal manufacturing options. So there's not as much competitive pricing like in New York or anywhere else around the world, but it's cool to be able to support local industry. I do everything local, I go source all the materials locally, go drop it off to my platers in Scarborough. It's cool to have a connection with them and discuss exactly what's going on versus overseas production where its ambiguous, you don't know who's doing it, how they're doing it, the practises and ethical. Your not involved, you don't have a relationship with the people which is pretty important. I literally walk in and give everyone a hug when I see them. It makes each piece a little bit more meaningful. And you don't have to do a large quantity, if something isn't killing it... < So you can grow into your business > Exactly, if I love a style and people aren't feeling it then it's okay because I don't have to buy a thousand quantity to make it a feasable thing, i just do a few pieces..
Zane: As you do grow, with what you say your limitations in Canada, how do you think you might overcome those and where do you see the brand grown and evolving in maybe production or just production locally?
Edi: I would love to keep everything as local as possible during this growth obviously for so many reasons, but I'm sure that will plateau to a point where I have to look overseas and when that point comes.. which I am constantly researching 'where do people go' and 'what are the best practices' and 'who can I network with'.
Zane: So what do you see now for the future? There's a new shoot coming out, there's a new collection but where do you see yourself growing with the brand going forward?
Edi: I just want to grow.. I guess I just want people to know the brand a little bit more, I think that's why this most recent shoot was personal, so that's a good way to get people to know me. More about the brand itself, more about me, where I come from, where this whole brand came from. And just educate people in what we're doing and the brand itself.
Zane: Well obviously you being your best brand ambassador and you where your stuff the best, if you were going to see your stuff on someone that isn't currently wearing it, who's the person you'd get excited to see CUCHARA on?
Edi: Oh, I know!! Rhianna, no.1, she's dope, she's my style. Maybe Tierra Whack, because she's a sick new musician and she has really cool style. OOHH and Solange!
Zane: Any questions for our audience or anything you want to tell us?
Edi: Hey Guys, I just want to say maybe when you're purchasing personal items of jewelry it's great to know where they came from and I know it's really hard to avoid fast fashion, i'm guilty of it often but I think it's nice to do your diligence like we said and research a little bit and support local businesses because there are times, especially here in Toronto, that are super cool on doing great things and their worth investing in. Obviously don't limit yourself.
Wolf Circus is a jewelry brand from Vancouver designed by Fiona. Creating pieces for the contemporary woman's style: Statement earrings, everyday studs, delicate layering necklaces, the brand has it all. This collection has something for every occasion and will have you coming back again and again for more.
Read Fiona discuss her journey as a Canadian designer, her process, inspirations and the Wolf Circus woman.
How did you originally get started in jewelry, and develop your brand as a Canadian jewelry designer?
During university I sensed a gap in the market for attainable luxury jewelry that didn’t fall into the fast fashion category. Initially I thought I would create a small line to share with my friends; I never anticipated it to evolve into the brand it is today.
What inspired the name Wolf Circus?
Wolf Circus is as much about the jewelry as it is about the team behind it. We are a pack of intelligent, driven and unique individuals and I believe the name Wolf Circus reflects that in a playful way.
How do you find the Wolf Circus customer in Vancouver differs from the Wolf Circus Customer in Toronto?
The Wolf Circus woman is on her own mission and moves through her daily hustle with passion and creativity. We are inspired by she who creates, mobilizes and innovates and I think they’re actually really similar girls.
What is ‘the lost wax casting process’ and why is it your preference?
The lost wax casting process allows us to really play with shapes, engravings and sizes whereas fabricating the pieces out of silver is restricted to materials such as wire or sheet metal. The lost wax casting process begins with carving a piece of jewelry out of wax – after this wax is encased by a plaster the wax melts away and either silver or another metal taking its shape. From here we polish each piece.
How did you choose what materials and finishing techniques to use?
We chose our materials with both quality and pricing in mind. We want to create quality pieces which will last and offer them at attainable price. We primarily use sterling silver, 14k gold plating or gold filled in our materials. They are a more affordable alternative to real gold yet can still be worn for years to come with proper care.
Matisse is a common motif in your designs - Do you have a certain connection with the Matisse face?
Matisse & Miro are two of my favorite artists. My father always loved Miro and had a number of his posters in our home. Matisse, I was always naturally drawn to. I believe for both of them it’s their use of shapes, cut-outs and colour.
Do you evolve pieces from previous collections? Or do you start with a clean slate?
We usually do a mix of both. It’s slightly difficult and unsustainable to come out with everything new, I think apart of slow fashion is repeating best sellers and focusing on quality rather than creating trend focused pieces.
What is your favourite New Arrival from ZANE’s F/W selection?
The Magnes ring & the Rose Coin pendant. I just love the fluid shape of the Magnes ring and how comfortable it is. The Rose Coin was inspired by vintage religious pendants and modernized. I wear this guy every day.
Why did you feel like ZANE on West Queen West was the right fit for Wolf Circus in Toronto?
It has always been a dream stockist of mine. Such a strong curation of amazing brands and I believe ours pairs nicely!
What is one of your favourite Canadian contemporary artist?
I’m currently dreaming over Ren Gouin’s pretty artwork.
What are other like-minded Canadian brands that inspire you?
ZANE VISITS // LAURA CARWARDINE
Laura Carwardine designed a window installation for the Toronto Offsite Design Festival happening January 15-21st. Come by the store to see Zip Tie Tapestry featured in our window. We'll also have Umbra pieces designed by Laura available for a limited time.
How did you get involved with TODO Festival?
Why did you decide to use zip ties for your window installation at ZANE?
As a Canadian Artist, how do you find the Toronto art scene is developing?
How do you find working in the art scene influences your style?
What ZANE pieces speak to you?