Designer Profile | RAINS | Denmark
Rains is a contemporary rainwear lifestyle brand creating waterproof designs for the global citizen. Influenced by its Scandinavian heritage, Rains practices an uncompromising approach to simplicity that is as equally rooted in functionality as it is in relevance. Rains is of the opinion that proper rainwear need not come at the cost of considered design. Rather, Rains apparel, bags, and accessories are designed to withstand the stormiest of weather, all while speaking to the current tendencies of today.
Since 2012, Rains has set out to rethink quality rainwear. Based on an initiative to reinterpret the traditional rubber raincoat in a novel way, Rains launched with just one product: a poncho. The season after, Rains launched with a full collection of waterproof apparel, bags, and accessories. Today, each collection continues in the same spirit; providing a mix between revitalized designs from rainwear archives and original rainwear solutions found exclusively at Rains.